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BuzzStream

BuzzStream

Overview

What is BuzzStream?

Buzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.

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Recent Reviews

TrustRadius Insights

BuzzStream has proven to be an invaluable tool for link building and email campaigns, according to users. It assists in creating email …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Backlink management (17)
    9.0
    90%
  • Page grader (8)
    9.0
    90%
  • Task management (14)
    8.0
    80%
  • Multi-domain support (10)
    8.0
    80%
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Pricing

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What is BuzzStream?

Buzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.

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  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Overview of BuzzStream's inline editing and column customization capabilities

YouTube

BuzzStream for Link Building Demo

YouTube

Overview of BuzzStream for PR and Social Media.mp4

YouTube
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Features

SEO

Core features related to search engine optimization

8.1
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.5
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8
Avg 8.4
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Product Details

What is BuzzStream?

BuzzStream Video

BuzzStream Demo

BuzzStream Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Buzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.

Reviewers rate Keyword analysis and Backlink management and Page grader highest, with a score of 9.

The most common users of BuzzStream are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(35)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BuzzStream has proven to be an invaluable tool for link building and email campaigns, according to users. It assists in creating email templates and automating follow-ups, making outreach more efficient. Users praise BuzzStream for its ability to compile lists of potential outreach opportunities, track outreach progress and success, and monitor brand mentions all in one place, eliminating the need for multiple spreadsheets. With the feature to have multiple tasks under a project name, users find it easier to manage their link building and PR exercises.

As a CRM, BuzzStream helps users manage relationships with social influencers and contacts effectively. It allows them to check website domain authority and Moz rank, providing valuable insights when identifying reliable sources for partnerships or content promotion. Users appreciate how BuzzStream streamlines the prospect outreach process by ensuring no duplicate contacts are reached out to and enabling timely follow-up emails. Beyond link building, BuzzStream also aids in building online press lists and recording built links for clients. By automatically revisiting sites to check for lost or removed links, the software saves users time and effort in maintaining a healthy link profile. The software's integration with emails is highlighted as a strong point, although some users mention encountering issues when switching email accounts. Overall, BuzzStream is praised for its ease of use and responsiveness to user input, making it a valuable tool for managing outreach campaigns and link-building efforts efficiently.

Ease of Use and Versatility: Users have consistently praised BuzzStream for its versatility and ease of use when it comes to email templates. Many reviewers appreciate the convenience of being able to copy and paste old emails or create new ones from scratch, saving them time and effort. The ability to add images to templates and save them for future use has also been highly valued by users, allowing them to quickly build out a solid email chain in just a few minutes.

Seamless Chrome Extension Integration: The Chrome extension provided by BuzzStream has received high praise from users for its seamless integration with the browser. Reviewers find it perfect and addictive, as it allows them to easily save websites, search for contacts, and send emails with just a button press. This integration streamlines their workflow and saves valuable time, making it one of the standout features of BuzzStream.

Effective Link Monitoring: The link monitoring feature in BuzzStream is considered incredibly useful by users. It simplifies the process of logging earned links on websites to their own website, while also periodically scanning the websites to check if the links are still active. This feature saves users hours of work and provides easy reporting on their link building efforts, making it an essential tool for managing successful SEO campaigns.

Clunky User Interface: Some users have found the user interface of BuzzStream to be clunky and in need of improvement. They feel that navigating through the software can be difficult and could benefit from a more intuitive design.

Email Integration and Notification Issues: Several reviewers have experienced difficulties with the email integration feature in BuzzStream. They have reported that notifications do not always function properly, leading to missed messages or delays in receiving important updates.

Buzzmarker Reliability: A number of users have encountered issues with Buzzmarker, the Chrome extension provided by BuzzStream. They have stated that it frequently breaks down and has difficulty retrieving contact information from websites, requiring additional manual effort on their part.

Users highly recommend Buzzstream for its features and lack of competition. They suggest conducting test campaigns to understand the quirks of the software and spending time to fully grasp the user interface and user experience before launching campaigns. Buzzstream is recommended for PR and Link Marketing Outreach, as well as for Public Relation or Outreach Teams. It is also suggested for anyone engaged in blog outreach or SEO related tasks.

Another common recommendation is to utilize other social media sites in addition to Buzzstream. Users recommend sectioning contact lists and conducting research to build lists using Buzzstream. It is also suggested as a great addition for any team leader. Users highly recommend taking the time to learn the software, considering the bugs and customization needed in Buzzstream.

Users believe Buzzstream is worth the price and commend it for ease of use and helpful staff. Additionally, Buzzstream is recommended for creating audiences easily, outreach and link management, and its powerful CRM and integration with MOZ API.

However, users also mention that there are better alternatives to Buzzstream, especially if one is already using marketing automation solutions like Hubspot or Marketo. Users suggest implementing Buzzstream early on in a project for increased productivity and seriously considering it for that purpose.

Lastly, users highly suggest trialing Buzzstream to see how it could assist with specific use cases. They believe it is better suited for SEO and PR compared to other CRMs like Sales Force and GoldMine. Buzzstream's link monitoring feature and SEO and PR orientation are also mentioned as reasons to consider using it.

Attribute Ratings

Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
Nathan Richardson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use BuzzStream very frequently, as it is our main tool for SEO outreach campaigns and link-building. It is used mainly by our Marketing department, and certain individuals in other departments. It is our solution to the time-consuming process of outreach, content featuring, syndication opportunities, and so forth. It addresses the problem of outreach bandwidth.
  • The email sequencing is awesome.
  • The email templates work very well.
  • Excellent contact organization and grouping.
  • The contact finder tool does not work well.
  • It is almost impossible to find verified email addresses using their email finder.
  • It is somewhat clunky at times and hard to load certain pages.
BuzzStream is especially well-suited for the beginning to the intermediate user seeking to collect contact info, build email campaigns, and track those campaigns. This tool is fairly user-friendly and quite powerful for the price range. However, the tool is somewhat limited by its lack of functionality, particularly with the contact finder tool, which is mediocre, at best.
Aaron Treguboff | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Buzzstream is used exclusively by marketing and, in particular, it is used 100% by me! A few years ago, I ran into BuzzStream in an article and realized it was the missing piece I had been looking for when it comes to link building and email campaigns. Using BuzzStream, I was able to create many email templates to aid in link building (AKA SEO) for our website and then utilize the software to aid the marketing team in long term outreach campaigns. It is a fantastic way to save websites that you want to contact, track email sends, opens of said emails, and create an automated follow-up. It is a huge time saver and makes everything smooth from tracking down websites to contact all the way through to connecting with those websites!
  • Email templates--easy to use! Copy and paste old emails, create a brand new one, add images if you want and save! In a few minutes, you can easily build out a solid email chain. Then with a one button press from their Chrome extension, you can send an email to a contact on the website.
  • The Chrome extension! It is perfect--you open it up, save the website, use it to search for contacts and email them as needed. Once you use this once, you will be hooked!
  • Link Monitoring. Using the Chrome extension you can log links earned on websites to your website. The software then scans the website occasionally to let you know if the links are still active. Saves hours of work and provides you easy reporting on your link building efforts!
  • Contact info! It is nice that BuzzStream provides a list of contacts you to email, but it is a pretty basic list. I personally use Hunter and import the contacts into BuzzStream
  • UI can be a bit clunky in the software. It feels like it could use a new coat of paint. Functional, but not great at this moment!
  • Project folders. They make sense, but I feel like it took me a while to really get used to them and understand how to use it.
  • If you are building outreach campaigns for multiple brands with different emails addresses, there is no built-in system to stop you from sending an email from a wrong email address. Adding a feature that allows you to set a primary email for projects would be nice (If it exists already--I hope someone will show me how to do this)!
BuzzStream works for anyone that is working in the SEO field! It has literally saved me hours of time and is my go-to tool for all link building needs. The speed that I'm able to research a site, save the key information and launch a pre-crafted email is head spinning (In a good way)! This is one of the SEO tools that I can't live without--it makes link building and link tracking a whole lot easier. BuzzStream likely wouldn't be a good fit for anyone that isn't particularly working in the SEO field. I can't imagine this would replace a dedicated email tracking system or be used to send email drips.
Laure Helemski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using BuzzStream to manage our linking building initiatives for each client. This allows us to know the progress we have made on building a 3rd party link for a site, keep notes and keep everyone organized, including the client.
  • The tool is extremely easy to use - self explanatory, you really don't need any kind of technical training.
  • They are always evolving and growing - adding new functionalities based on client requests such as the discovery tool which was a tool added in 2016 to help find influencers writing about a certain topic.
  • The BuzzMarker plugin is available to easily add a site of interest your list.
  • I don't like the the email finding tool which allows you to enter a person's name and company, and BuzzStream will create searches to help you find their email address - this has not been very successful for me
It is extremely helpful if you are doing a lot of backlinking and business link building at your job and you want to stay organized and make your job easier but it is a bit expensive if you are not actively using it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
My entire PR team (20+ people) use BuzzStream day in, day out to list build and maintain relationships with writers/journalists that we regularly reach out to for possible link building opportunities. It's allowed us to build a database of over 30,000 contacts that we can easily keep track off, edit, or update when need be. BuzzStream is highly customizable and makes it easy for my team to keep track of projects and to see how other team members are using it to prevent any overlap with contacts. You can pull reports or do a deep dive analysis to uncover trends or see how junior members are performing. It also allows you to see emails between your employees and journalists which is great for transparency. We used to use Streak to handle our communications for our link building campaigns, but BuzzStream has allowed us to streamline this process and is much more efficient. We really heavily on this tool every day and wouldn't be as organized without it. The BuzzStream team has also been fast at getting back to us if we ever experience any issues with the software. Like any type of software, you'll come across glitches, but overall, BuzzStream is the best out there, particularly for PR professionals and marketers whose main goal is link building.
  • BuzzStream is the key to keeping our PR team organized! You can assign specific people to manage projects or allow for your whole team to have access.
  • It's highly customizable and can be tailored to the type of work your company does. You can create email templates with customizable fields and sales sequences so that you don't have to remember to follow up. Overall, this software can really enhance your email outreach and save you a ton of time.
  • Transparency and reporting! BuzzStream gives you a deeper understanding of your outreach campaigns, team performance, and link placements through fully customizable reports. You can look at things like open rates, template efficiency, etc.
  • Sometimes BuzzStream can have glitches but the BuzzStream team is super responsive and receptive to helping you resolve any issues.
  • There are a lot of clicks and stages you have to get through to save a contact or change a status. It would be nice if BuzzStream developed an autosave option whereby you didn't have to click 'save'every time you change something or update a contact.
It's great for PR and link building teams who regularly perform outreach (every day or a few times a week). If your main goal is to link build or get placements, this tool will become essential to your team. If you don't reach out to writers/reporters on a regular basis, I don't think you need something as large-scale as BuzzStream.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
BuzzStream is like a CRM on steroids for SEOs. You can find opportunities, evaluate them, outreach, and monitor. If your company is doing link building BuzzStream will help users stay organized and be more efficient, which is crucial at scale. Primary users are SEO folks, outreachers, content promoters, and link builders.
  • Track link building prospects
  • Monitor new and lost links
  • Report on link building efforts
  • Be efficent a scale
  • The BuzzMarker can be buggy
If you're doing link building at scale, BuzzStream is a highly effective toolset and will make you or your team more effective. Link building is a numbers game, finding prospects, outreach, and monitoring those efforts can get messy and BuzzStream does all the heavy lifting. If you have a team of link builders BuzzStream shines at organizing who owns what contact.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Buzzstream in our agency for link building outreach. We are an SEO and link building agency so building links is our core business. Modern link building is centered around outreach. Reaching out to other websites in order to get them to link to our content is the main way that we build links and this is where Buzzstream helps us. It helps us keep our link building prospects organized and it streamlines our outreach.
  • Buzzstream is great for keeping records of your link building prospects.
  • Filtering prospects database is great with a ton of good filters.
  • Pulling Domain Authority and some other data automatically really speeds up work.
  • Contacts discovery is very good option. It's not perfect, but it really helps.
  • They were late to give an option of bulk sending but they allow this now.
  • The export capability could be better. When I tried to export a list to enrich the prospect data with some other tools, I could only export 4 contacts from a prospect. The problem is, sometimes there are more than 4 contacts for a specific prospect so this creates exporting problems.
  • I can't find how to configure how many prospects per page to show and I would love to have a longer list of prospects per page.
If you are doing high volume outreach campaigns focused on link building then Buzzstream is a great tool. If you are doing outreach on a small scale then it's probably better to use some simpler tool as Buzzstream takes some time to learn how to use it well. Overall, Buzzstream is for serious players.
March 16, 2018

The Best!

Justina Rimkeviciute | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Using BuzzStream for link building has made link building a very easy job!
It was only used for link building and PR exercises by digital team.
All we had to do is to find the websites and buzzstream would do the rest. You can send emails to your contacts, keep track of conversations, prices, projects and campaigns. It is an amazing management system for links and PR!
  • Keep track of websites and your pipeline. It keeps track of all of the items in a pipeline, where they are at, what stage, what level, how well they are performing online and so on.
  • Send emails, and emails in bulk with automatic personalisation.
  • Manage your campaigns through projects. Send later-reminders, reply reminders, send reminders and so on.
  • Email performance reports, so you can do A-B testing for your campaigns
  • Contact info discovery, so you only need to put a website in and it brings up all of its information for you.
  • Link Monitoring.
  • Buzzmarker is their chrome extension that very often breaks down.
  • Some contact info wouldn't come up, so you need to look through yourself (obviously).
  • Sometimes email tracking can go a bit south, but if you keep an eye on it is fine.
If you are running a real sizable link building campaign go for Buzzstream. It will make your project so easy and you will be able to repeat it over and over again. With the features and capabilities that it can offer, I highly recommend Buzzstream for larger and smaller organisations that are looking to run digital PR campaigns. It is a quite cheap item for the amount that it offers.
Adam Mears | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As far as I know, it is being used by a department. It helps us to build online press lists and to keep track of reliable sources that we find on the web. We then access those lists and contact them at later times. Organization is key for us as we strive to find and attract partnerships.
  • Keeps track of online finding efforts and contact information so it is easy to contact them at a later time.
  • BuzzMarker allows you to save web page information in the middle of your online finding efforts so you do not have to switch back and forth between sites.
  • BuzzStream tells you what the contacting progress is for each website that you contact. You can set reminders to contact them back if you do not hear from them within a certain period of time.
  • BuzzMarker does not always scrape contact information that is accessible on a website. It could do a better job with pulling all of the information needed to contact a website so that people do not have to waste time and dig deeper on their own.
  • BuzzMarker does not allow you to create a new page for the same website in another project for the same client. This would help as there are more than one ways to approach a website about a partnership of some kind.
  • BuzzStream does not do very well with listing the press list in alphabetical order. If it could do this automatically that would help.
The scenarios where it is best suited is during finding and outreach efforts to clients. That is what I basically use BuzzStream for and it works very well. It is better for organizing contact efforts for more general contacting efforts about guest blogging, link building, etc. More confidential information should be put elsewhere.
Sungwan Jo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We used BuzzStream to record the links that were built for certain clients. During our link building process, we have an extensive prospect/outreach process that needs to be organized, from finding contacts, to setting up templated messages, to outreach and then follow up. It helps us keep track of who we've contacted, whether we got the link and also automatically revisits the sites to check if the link is lost or removed. It also has helpful categorization features so that your rolodex of bloggers is never lost, and can be reused/repurposed.
  • Allows for tracking of outreach messages
  • Great for templated message, using custom fields that you can insert via csv upload
  • Great for follow ups and other notes that may be hard to keep track of
  • Can be bulky, the Buzzlink extension can be inaccurate and has a learning curve in order to get full benefits
  • Reports can be inaccurate
  • Load times and other UX errors can be very frustrating
The only use is for an agency or SEO that does extensive link building and outreach. BuzzStream can also help cut time of finding the prospects contact info etc. You must ask yourself, how often will I reach out to bloggers? If link building for a smaller company or agency, Gmail and mail merge should suffice, if trying to keep track of multiple accounts, BuzzStream is a must.
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